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NEW MEDIA SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are essential marketing techniques for any company or organisation that wishes to have a presence within the World Wide Web. Normal SEO procedures include Link Building and Directory Submission amongst others. SEM procedures include e-mail marketing and the creation of newsletters, web content writing and networking. These techniques require time for their research, application and conversion into results, which means that more and more companies and organisations are becoming aware of the need to have either an in-house professional or team working exclusively in this area, or, as a more economic option, have these services contracted with external freelance professionals or agencies. However, not all professionals are keen into adapting to new techniques and are passionate about new procedures. We select freelance professionals that not only are experience in traditional and new marketing techniques but who are also constantly working to keep up with the changes of such an evolving enviroment as it is the internet.
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